Media Relations: Cultivating relationships with journalists and media outlets to secure positive, unpaid coverage (earned media).

Building Credibility: Using third-party validation (news, reviews) to prove brand authority, making it more trusted than advertising.
Core Objectives: Increasing brand awareness, fostering positive relationships, and influencing public opinion to support business goals.

Proportional Representation (PR) for electoral campaigns – is an electoral framework designed to ensure that the composition of elected bodies, particularly political parties, accurately mirrors the various subgroups within an electorate. This system guarantees that every vote contributes to the final outcome, with each representative typically representing a comparable number of constituents, thereby assigning equal weight to each ballot. In contrast to other electoral methodologies that might permit a narrow majority to elect representatives, PR strives for a balanced representation that directly corresponds to the votes cast.